Never Mind, The Girl In The Spider’s Web Has A Stupid Subtitle Now
Last week the first trailer for The Girl in the Spider’s Web dropped, and we decided to set aside our prejudices and judge it on its own merits. In that light, it looked pretty good! Don’t Breathe director Fede Álvarez isn’t David Fincher, and The Crown‘s Claire Foy isn’t Rooney Mara, but setting aside The Girl With The Dragon Tattoo as a yardstick, it didn’t look half bad.
Then Sony had to go and metaphorically trip over and spill all that goodwill it had collected by renaming the film, just weeks before it hits theatres. Rather than trying to dispel memories of Fincher’s superior Stieg Larsson adaptation, they’re all in with trying to tie this franchise reboot to the 2011 film, in a very literal sense. The movie’s official title is now The Girl in the Spider’s Web: A Dragon Tattoo Story.
Doesn’t that just roll off the tongue? It’s a peculiar move, and one which smacks of a lack of confidence. Not necessarily in the film itself, but in the general public’s ability to understand this is another Lisbeth Salander adventure (albeit one not adapted from a Stieg Larsson book, but the first written by official franchise David Lagercrantz, who took over following Larsson’s untimely death).
Why evoking the Star Wars Story subtitle dropped after Rogue One and Solo is preferable, I’m not sure. While the Larsson books are technically known as the Millennium series, they lack that branding in English-language translations, relying on a uniform cover design style and The Girl… titling convention to link them together as a series.
It worked for the books, but I guess movie studios have less faith in their audience than publishing houses do. This new title appears alongside a set of new posters for the film too, which deliberately allude to Fincher’s The Girl With The Dragon Tattoo with their design and font choices.
Mmm, love those Photoshop layers. Graphic design is my passion, etc.
The Girl in the Spider’s Web: A Dragon Tattoo Story is due for release on November 9 2018.